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IntelexVision is pleased to announce a strategic leadership transition that marks a new phase of growth and operational focus for the company.
Will Bruce has been appointed Chief Executive Officer of IntelexVision, reflecting the company’s commitment to strengthening execution and scaling its market presence as demand for AI-powered video analytics accelerates globally
Will brings a deep understanding of both the commercial and operational aspects of technology businesses. Prior to joining IntelexVision as Chief Revenue Officer in 2024, he held senior leadership roles at Uptick, AgriWebb, and Sage where he led international go-to-market strategies and helped scale high-growth SaaS platforms. At IntelexVision, Will has led the expansion of the company’s footprint across four continents, establishing key partnerships and delivering measurable results.
Callum Wilson and Michael Vorstman, IntelexVision’s co-founders and former Co-CEOs, will remain closely involved in the strategic management of the business. Callum will focus on product and technology development, ensuring the company maintains its leadership in advanced video understanding and anomaly detection. Michael will lead finance and strategic business development initiatives.
“We are delighted to welcome Will into the CEO role,” said Callum Wilson. “His leadership has already had a significant impact. As IntelexVision enters its next stage of growth, Will’s operational experience and customer-centric approach will be invaluable.”
Michael Vorstman added: “Companies require different skill sets as they scale. Will brings a track record of leading companies through their commercial growth phase, while maintaining operational discipline, preparing them for the years to come. These skills align well with IntelexVision’s current strategy and goals.”
Will Bruce commented: “It is a privilege to take on the CEO role at such an exciting time. We are solving real problems for real organisations, helping them gain control over ever-growing volumes of video data and improving response times with contextual, real-time AI. I am confident that, with the continued support of Callum and Michael, we will further accelerate our mission to transform control room operations worldwide.”
London, 30 May 2025
About IntelexVision
Founded in 2017, IntelexVision is a UK-headquartered AI technology company that enables real-time video analysis at scale. Our Sentry platform leverages fourth-generation AI to classify, understand and contextualise surveillance video, helping organisations respond faster and with greater confidence to emerging threats.
With over 50,000 cameras under management and 50 partners across 20+ countries, IntelexVision serves sectors including transportation, critical infrastructure, manufacturing, city surveillance, and more.