IntelexVision is pleased to announce a strategic leadership transition that marks a new phase of growth and operational focus for the company. 

Will Bruce has been appointed Chief Executive Officer of IntelexVision, reflecting the company’s commitment to strengthening execution and scaling its market presence as demand for AI-powered video analytics accelerates globally 

Will brings a deep understanding of both the commercial and operational aspects of technology businesses. Prior to joining IntelexVision as Chief Revenue Officer in 2024, he held senior leadership roles at Uptick, AgriWebb, and Sage where he led international go-to-market strategies and helped scale high-growth SaaS platforms. At IntelexVision, Will has led the expansion of the company’s footprint across four continents, establishing key partnerships and delivering measurable results. 

Callum Wilson and Michael Vorstman, IntelexVision’s co-founders and former Co-CEOs, will remain closely involved in the strategic management of the business. Callum will focus on product and technology development, ensuring the company maintains its leadership in advanced video understanding and anomaly detection. Michael will lead finance and strategic business development initiatives. 

“We are delighted to welcome Will into the CEO role,” said Callum Wilson. “His leadership has already had a significant impact. As IntelexVision enters its next stage of growth, Will’s operational experience and customer-centric approach will be invaluable.” 

Michael Vorstman added: “Companies require different skill sets as they scale. Will brings a track record of leading companies through their commercial growth phase, while maintaining operational discipline, preparing them for the years to come. These skills align well with IntelexVision’s current strategy and goals.” 

Will Bruce commented: “It is a privilege to take on the CEO role at such an exciting time. We are solving real problems for real organisations, helping them gain control over ever-growing volumes of video data and improving response times with contextual, real-time AI. I am confident that, with the continued support of Callum and Michael, we will further accelerate our mission to transform control room operations worldwide.”  

London, 30 May 2025  

About IntelexVision 

Founded in 2017, IntelexVision is a UK-headquartered AI technology company that enables real-time video analysis at scale. Our Sentry platform leverages fourth-generation AI to classify, understand and contextualise surveillance video, helping organisations respond faster and with greater confidence to emerging threats. 

With over 50,000 cameras under management and 50 partners across 20+ countries, IntelexVision serves sectors including transportation, critical infrastructure, manufacturing, city surveillance, and more.

With surveillance cameras capturing endless footage across cities, businesses, and public spaces, the security industry has started to realise that even though we have more visual data than ever before, we’re getting less actionable intelligence from it all.

It’s unfathomable to think about just how many cameras there are worldwide – so much so it’s hard to find concrete data on the actual number.

In 2021, a Wall Street Journal article said that there’s over 1bn cameras across the globe  at the time of writing – and that has only increased since.

However crazy you might think it is, if you stop for a second and think, the surveillance overflow mentioned above isn’t just inefficient for businesses – it’s downright dangerous. 

Human operators simply cannot process the waves of footage generated daily, leaving critical security gaps that traditional CCTV systems can’t address. 

That’s why video analytics isn’t just a simple upgrade to existing systems – it’s become an absolute necessity for any organization serious about security, safety and overall operational efficiency.

Video analytics is essentially the technology that processes video footage using artificial intelligence and computer vision to automatically detect, track, and analyze objects, people, and behaviors. This is all primarily without human intervention. 

Unlike conventional surveillance that merely records for later review, video analytics interprets footage instantly, identifying what matters while filtering out irrelevant information.

Modern surveillance now incorporates an intelligence layer that takes all those endless visual feeds into structured, searchable data. 

This shift means surveillance has evolved from a purely forensic tool (reviewing what happened after incidents) into a proactive system capable of preventing problems before they escalate. 

Video analytics bridges the gap between having cameras everywhere and actually understanding what those cameras are seeing. 

In short, the days of security personnel staring at wall monitors hoping to catch issues are long done and dusted.

Video analytics greatly improves security, safety, and operations by providing smart, always-on monitoring.

The most obvious use case is for security as it helps detect threats like people crossing into restricted areas, loitering, or leaving suspicious packages. The technology can tell the difference between people, cars, and animals, reducing false alarms. 

It also recognizes license plates and faces to manage access and watches crowd behavior to spot possible conflicts – all with minimal supervision or mistakes.

In terms of health and safety, video analytics checks if workers are wearing proper safety gear, spots slips and falls, and detects fire or smoke early. All these scenarios are ones where legacy equipment might not spot automatically as it’s not been trained to and lead to potentially catastrophic incidents.

On the operations side, a be helps manage crowds and improve traffic flow. In stores, it tracks how people move, how long they stay in one spot, and how they interact with products. It also counts people to meet capacity rules and gathers data that helps with marketing.

Organizations can work more efficiently by automatically removing most of what can be considered “unimportant footage” to allow people only to look at what really matters. 

Also, this technology can spot threats early, before they turn into real problems which means you can proactively place teams and personnel exactly where they’re needed, saving time and resources. 

The system also helps make sure safety and security rules are being followed and, when something does happen, it’s easy to find the right video quickly using smart search tools.

The easiest way of explaining how it works is by three simple distinctions: input, processing and output.

It all begins with video streams from your existing camera infrastructure – whether that’s using fixed cameras, PTZ (pan-tilt-zoom) cameras, thermal imaging devices, or other recording devices.

One of the major advantages of modern video analytics is its ability to work with cameras you already have installed, meaning you can often leverage current investments rather than replacing entire systems.

These feeds provide the raw visual data that serves as the foundation for analysis, with higher resolution cameras typically enabling more accurate results.

This is where ordinary footage transforms into intelligent data and by using algorithms and neural networks, video analytics systems can:

This processing can happen at different points in your security architecture:

The most advanced systems employ deep learning, allowing them to continuously improve their accuracy based on feedback and new data. 

This element immediately is a clear improvement on the manual / semi-manual processes seen in outdated setups as it requires minimal human input yet still produce the same, if not better, results. 

The final stage delivers actionable intelligence in formats that security teams and operations managers can use immediately:

This transformation of raw video into structured data makes the difference between drowning in footage and making informed decisions.

Getting video analytics right isn’t about buying the most expensive system and hoping for the best – it starts with knowing exactly what you want to fix. 

Companies that see the best results first identify their biggest security headaches rather than just adding technology because it seems impressive. 

For example, if you’re trying to stop shoplifting in a large shopping mall, make sure workers are wearing the correct safety gear, or try to figure out why people are targeting certain stores/areas. Having a clear problem to solve helps you pick the right tools and know if they’re actually working/worthwhile.

It’s also good to start small instead of changing everything at once as by choosing just one area / problem that’s causing real pain, you can prove the technology works before spending big money on a company-wide rollout. 

You’ll also give your team time to learn how to use these new tools properly, work out any issues with your specific environment, and show skeptical managers real results that matter to them.

As surveillance systems generate ever-increasing volumes of footage, the gap between having cameras and having actual security intelligence widens for organizations still relying on traditional approaches.

Video analytics closes this gap, transforming passive recording into active intelligence that protects people, assets, and operations. 

It’s important to remember that this isn’t just a silver bullet, even the smartest AI can’t replace good human judgment and the best security setups combine what computers and people each do best. 

Computers never get tired, and can track video feeds 24/7 whereas security staff bring critical thinking, common sense, and an understanding of human behavior that machines simply don’t have.

Ultimately, only a human can tell the difference between someone who looks lost and someone acting suspicious (at least for now) but video analytics creates a much more proactive layer of security and safety.

The global video surveillance market is undergoing a transformation. With AI playing an increasingly central role in how organisations manage security risk and operational oversight, the demand for intelligent CCTV systems is accelerating. Forecasts now predict the market will exceed USD 33.21 billion by 2032.

This raises a critical question: as the AI in CCTV market evolves, who are the software leaders truly driving innovation and results?

At IntelexVision, we believe leadership in this space requires more than software that reacts. It demands intelligent systems that understand, anticipate, and act — in real time, at scale, across industries. This is where IntelexVision is setting a new standard.

There are now more than one billion CCTV cameras worldwide. These systems generate overwhelming volumes of footage. Yet most organisations still struggle to extract value from this data.

Traditional surveillance systems rely heavily on human monitoring or static rule sets. These approaches are reactive, time-consuming, and prone to both false positives and missed threats. The market is shifting — and increasingly, the leaders are those who apply artificial intelligence to transform video into actionable insight.

IntelexVision’s Sentry platform addresses this challenge directly. Our software brings real-time anomaly detection and advanced logic-based analysis to the heart of control room operations.

Becoming a recognised AI in CCTV market leader means delivering meaningful, measurable improvements to how surveillance and safety are managed.

Sentry detects critical events including perimeter intrusion, loitering, smoke, fire, PPE non-compliance, and crowd surges — all in real time. Alerts are enriched with context by a logic engine that reduces false positives by up to 95%.

Our AI learns what is typical in any given camera feed and flags anomalies that deviate from that baseline. This approach supports proactive identification of emerging threats, even those that fall outside predefined scenarios.

Organisations using IntelexVision have seen dramatic increases in operational efficiency. For example, in one deployment a control room scaled from a 1:30 to a 1:800 operator-to-camera ratio — a 15x improvement.

With Aurora, operators can query ambiguous video alerts in natural language. “Is that person lying down?” or “Is there smoke in the scene?” Aurora responds in seconds, supporting faster decisions without replacing human oversight.

Our platform supports more than 35,000 live camera feeds daily across industries including urban security, energy, transport, retail, and healthcare. It integrates with leading VMS platforms such as Milestone and Genetec for seamless deployment.

Sentry is hardware-agnostic, supports hybrid cloud, edge, and on-prem architectures, and can be deployed across single sites or large distributed networks. Our platform is trusted by enterprises with thousands of cameras and demanding operational environments.

IntelexVision’s customers experience not only faster detection and response but also lower costs and higher return on infrastructure investments. In one case, a leading holding company achieved up to 98% alert accuracy using Sentry with Aurora for human-in-the-loop decisions.

The Broader Market Context

Analyst reports from SNS Insider and others are drawing attention to the rapid expansion of AI in video surveillance. Yet very few vendors are delivering AI capabilities that go beyond simple event triggers or object detection.

At IntelexVision, we are not waiting to be acknowledged by the market. We are already delivering on its most pressing needs.

Learn More:

Choosing Leadership Means Choosing IntelexVision

The leaders of tomorrow are not those who simply adopt AI, but those who understand how to operationalise it. IntelexVision is delivering scalable, real-time AI surveillance today — helping clients move from passive monitoring to proactive security intelligence.

As the AI in CCTV market continues to expand, make sure your organisation is backed by a partner that understands the future of video analytics and is building the systems that will define it.

Request a demo or contact our team today to explore how IntelexVision can future-proof your CCTV strategy.

IntelexVision is pleased to announce the launch of our new Experience Centre in Dubai, a key milestone in our ongoing global expansion. This dedicated space reinforces our long-term commitment to the Middle East, Turkey, and Africa (META) region and allows us to provide enhanced support to our growing network of customers and technology partners across the territory.

With the demand for proactive, AI-driven video surveillance accelerating in key verticals such as critical infrastructure, transportation, commercial facilities, and government, the strategic importance of having a regional presence could not be clearer. The Experience Centre enables faster engagement, on-the-ground technical support, and greater collaboration with our partners delivering advanced security solutions powered by IntelexVision’s Sentry platform.

The Dubai Experience Centre serves as a regional hub for demonstrations, technical briefings, and partner training programmes. Industry professionals are invited to explore firsthand how Sentry improves operator efficiency, reduces false alarms by up to 95%, and transforms how control rooms operate, freeing teams to focus only on what truly matters.

Speaking on the regional significance of this investment, Rafik Lamri, Regional Director for META, shared:

“The Experience Centre gives our partners and customers the opportunity to interact directly with the technology. They can explore real-world use cases, engage with our technical team, and evaluate how IntelexVision’s platform addresses specific operational challenges across the region.”

Whether you are an existing customer or a security professional exploring smarter, more adaptive surveillance solutions, we welcome you to visit the Experience Centre. Come and see how IntelexVision is shaping the future of video analytics, through advanced AI, real-time decision support, and scalable architectures designed for any infrastructure.
If you are in the region, we encourage you to stop by for a live demonstration or schedule a dedicated session with our team.

For appointments or general enquiries, please contact our META office via info@intelexvision.com.